Our client Walmart found an innovative and creative way to advertise its stores by placing itself in the center of entertaining stories.
How did they do it?
The idea is as brilliant as it was simple: Give a Walmart receipt to four high-profile filmmakers and pay them to make a story out of it. Each director got the same receipt with the same six items:
- A baby video monitor,
- Wrapping paper,
- Paper towels, and
- A scooter.
Each creation was restricted to sixty seconds in length.
3 Walmart Brand Films
Bananas Town by Seth Rogen & Evan Goldberg
The beginning of this one reminds us of one of Professor Glenn Karwoski’s brainstorming sessions.
Seth Rogen and and Evan Goldberg created a randomly surreal and strangely compelling musical set in “Bananas Town,” we suppose.
This one has earned 52,922 views, and 315 likes vs 79 Dislikes on YouTube (for a Like ratio of 79.9%), as well as 85 comments and 323 shares.
The Gift by Antoine Fuqua
The Magnificent Seven director Antoine Fuqua took a science fiction approach where a young boy is rewarded for his mission to experience a close encounter of the third kind.
This one earned 33,894 views, 184 Likes vs only 11 Dislikes on YouTube (for a Like ratio of 94.4%), as well as 42 comments and 145 shares.
Lost & Found by Marc Forster
Monster’s Ball director Marc Forster sends a little girl through a post-apocalyptic landscape on a quest for some simple entertainment.
This one earned 42,460 views, 167 Likes vs only 26 Dislikes on YouTube (for a Like ratio of 86.5%), as well as 50 comments and 149 shares.
Total YouTube Views
All three videos combined earned:
- 129,276 views (and counting)
- 666 Likes
- 177 comments
- 617 shares
And that’s just for the videos on YouTube. That doesn’t account for the Academy Awards viewing audience this year for which the spots debuted nor all the earned media the project has generated.