Cultural and lingual diversity brings zest and excitement to our lives. They can also cause difficulties when determining what content and copy will work in other parts of the world. Language and cultural differences must be considered when creating ads, social media content, press releases, and other promotional assets.
The common definition of a Reaction Video is one where the subject is reacting emotionally to some other video they are watching. It is a common tactic some video producers will use to hijack the existing interest in a popular topic in order to get views for their own video.
From cave paintings to John Deere’s The Furrow magazine to the buzzword it has become today, this infographic from the CMI illustrates that content marketing, rather than shiny and new, is tried and true.
15 consumer examples of effective video marketing and 4 B2B examples of effective video marketing.
David Erickson discusses some of the factors that contribute to what makes a video go viral.