Walmart found an innovative and creative way to advertise its stores by placing itself in the center of entertaining stories.
The common definition of a Reaction Video is one where the subject is reacting emotionally to some other video they are watching. It is a common tactic some video producers will use to hijack the existing interest in a popular topic in order to get views for their own video.
19 marketing lessons from the bands that are playing at the 2016 Basilica Block Party.
Flyover America combines an IMAX-type of immersive movie theater and the thrill of an amusement park ride while adding sensation to the immersive storytelling trend, specifically the sensation of motion and the sense of smell.
3M cut through the buzz of Back To The Future Day by wrapping a DeLorean in gold film and earning plenty of media mentions as a result.
Pitching and securing a story on the Today Show requires a sharp eye for a compelling story, super pitching skills, and plenty of luck. Here’s how two PR pros did it.
Alexa, a six-year-old battling cancer got to meet her hero Rachel Platten at the Basilica Block Party, whose Fight Song has become Alexa’s anthem.
3M Cloud Library App public relations: Karwoski & Courage generated media coverage for the app through a clever media event.
A new study by Wells Fargo reveals that Walmart.com is beating Amazon.com on price, with approximately 10% lower prices in select categories.
3M Commercial Graphics has teamed with Jeep to provide custom Map Wraps for the hoods of Cherokees, Grand Cherokees or Wranglers.