It can be easy to forget to add Apple Maps to the business move to-do list.
While the visibility of Google Maps is pretty ubiquitous on the web (you often see the map listing in Google search results, for example), Apple Maps is fairly invisible. Add to that the flood of critical reviews Apple Maps upon its release in 2012, and it is easy to dismiss the platform.
Until you realize that Apple’s popular voice-activated digital assistant Siri uses Apple Maps results for providing directions. Which is how we recently realized we needed to update our Apple Maps listing.
So that you may benefit from our mistake, then, here’s how to claim and edit your business listing on Apple Maps.
1) Create An Apple ID
You’ll need an Apple ID before you start. You probably already have one for your personal purposes but since we’ll be updating a business account, it is wise to create a separate Apple ID that can be owned by the business and is not tied to your personal Apple ID.
2) Visit Apple’s Maps Connect
Visit mapsconnect.apple.com and sign in with your Apple ID.
3) Search For Your Business
After you log in, you are offered the option to search for your business listing. As you can see from this screenshot, Apple lists our old address (we are currently at 150 South Fifth Street in Minneapolis). If you do not have a listing in Apple Maps, you can add one here. Or if you have multiple locations for which some are missing, click Add New Place to add them.
4) Claim Your Business
Once you find your listing, you’ll need to claim your business.
5) Edit Your Business Listing
In this step you’ll want to edit your business name, if you need to, and update your phone number, if it has changed. You can also designate whether or not you accept Apple Pay at your location. Amusingly, Apple doesn’t care what kinds of credit cars you may accept, or, more pointedly, if you accept PayPal or other direct competitors.
6) Tell Apple The Status Of Your Location
This option tells Apple you’re open for business, you’ve moved, or you’ve closed your location.
7) Choose Your Business Categories
Here you’ll want to designate your primary business category. As you can see, we were listed as an Advertising agency.
But we are a public relations agency.
So we’ll make that our Primary category and add Advertising and Marketing as Alternative categories. If you don’t find a category that adequately reflects your business, you can suggest one to Apple on this screen.
Take a moment to review your edits to ensure everything is correct.
8) Verify Your Listing
Apple has an automated calling system that will place a call to the phone number on your business listing and give you a code to verify you have the authority to edit your business listing. If you will not be personally answering the call, you’ll want to give a heads-up to the person who is by explaining that it will be an automated call, when they can expect to receive it, and that they should be prepared to write down the confirmation code.
9) Enter Your Confirmation Code
After you’ve placed the verification call and received your confirmation code, enter it and click done.
10) Edit Your Street Address
Now that you’ve verified you have the authority to edit your listing, you can do further editing like the street address of your location.
11) Confirm Your Address
Apple obviously wants to ensure they’ve got accurate address information (especially considering the criticism they’ve endured for Apple Maps’ lack of accuracy), so they want you to confirm your address.
12) Pin Your Location
Drop the map pin on the correct location for your business.
13) Set Your Business Hours
Here you can review and edit your hours of operation to ensure they are correct.
14) Add Website, App & Social Links
Here Apple gives you the option to add a link to your website, to your mobile app page on iTunes, and your Facebook, Twitter and Yelp pages.
15) Apple Crunches The Data
Next, Apple will analyze the information you’ve provided for “potential issues.”
16) Submit Your Apple Map Edits
Finding no “issues,” you can now submit your edits to Apple or you can save them and submit later.
17) Apple Acknowledges Your Submission
Here Apple lets you know they’ve registered your edits and will let you know once they’ve reviewed your listing.
18) Apple Sends Email Confirmation
You will also get an email confirming your submission.
Now you just have to wait till Apple takes its own sweet time reviewing and hopefully approving your edits. It’s been two weeks since we submitted our edits and it has yet to get updated.
Get The Success @ Creative PR Newsletter
The mission of the Success @ Creative PR newsletter is to help you succeed in your communications career by giving you valuable tips, trends, cool tools, insights and inspiration that will help you throughout your career. Get new marketing stats every week! Click the button below to subscribe: