Cultural and lingual diversity brings zest and excitement to our lives. They can also cause difficulties when determining what content and copy will work in other parts of the world. Language and cultural differences must be considered when creating ads, social media content, press releases, and other promotional assets.
Consumer Marketing Articles
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Renowned professional photographer Jack Hollingsworth has produced a series of iPhone photography tutorials for the Adorama YouTube channel during which he gives tips, provides advice, and explains photography concepts that will help you get the most out of your smartphone photos.
This infographic runs the numbers on just how much candy we Americans go through during the Halloween holiday season. We spend nearly $7 billion total on Halloween stuff, $2 billion of which is on candy.
Google’s announcement of the Pixel, Google Home, Google Assistant and the Daydream View VR headset constitute a shot across the bow of Amazon’s efforts to dominate the smart home.
Twitter wants to be the social TV channel and is betting big on live streaming television with its deals with Wimbledon, the NHL, NBA, MLB and, not least of all, the National Football League.
The common definition of a Reaction Video is one where the subject is reacting emotionally to some other video they are watching. It is a common tactic some video producers will use to hijack the existing interest in a popular topic in order to get views for their own video.
Discover two embarrassing mobile marketing mistakes everyone must avoid in order to be successful.
In this video, Matt Wallaert discusses consumer identity in terms of two groups of consumers, Stable Likers and Unstable Likers.
Augmented reality is nothing new. In addition to the Pokemon Go craze, here are 16 other examples of augmented reality applications.
This infographic is chock-full of statistics about Americans’ travel habits during the Independence Day weekend.