The Atlantic magazine is celebrating its 160th birthday this year and the publication has come up with a very clever way to drive home the point that they’ve been around for, like, ever.
The magazine has built an app that illustrates your own moment in history by creating a personalized timeline of cultural and historic events that have occurred while you have been alive.
Simply enter your birthday in the app at theatlantic.com/timeline and hit Start Exploring.
Let’s take it for a ride, shall we?
I’ll use the birthday of an iconic Baby Boomer for demonstration purposes. The one and only Bruce Springsteen. Born on September 23, 1949, The Boss was, appropriately enough, one of the first people who had never lived in a world without LP records.
While noting this, The Atlantic‘s timeline for Springsteen also points to a 1997 article by Jonathan Scull about shopping for records in lower Manhattan, making the app also a creative way to put archival content back to work.
As a 19 year-old, Springsteen would’ve watched in amazement as NASA landed men on the moon.
Bruce Springsteen can divide his life into two halves: Before and after CDs.
The Atlantic‘s Life Timeline app serves them in so many ways:
- It puts new life into old content (of which they have 160 years’ worth) by using it to drive new traffic to the magazine’s website,
- It reinforces The Atlantic brand as a source of high-quality content,
- It delights users of the app because…fun!,
- And because it’s so fun, users are highly likely to share it with their social networks, thereby extending The Atlantic‘s reach.
For those of us who need to understand specific audiences and craft compelling messages that will earn their attention, the Timeline app is a valuable tool to discover cultural and historic touchstones that will likely resonate with the audiences we need to reach.
We will definitely be using it when building marketing personas for clients.
Marketing Personas Template
Glory Days by Bruce Springsteen
Couldn’t let you go without a dose of The Boss!