Cultural and lingual diversity brings zest and excitement to our lives. They can also cause difficulties when determining what content and copy will work in other parts of the world. Language and cultural differences must be considered when creating ads, social media content, press releases, and other promotional assets.
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Email marketing service MailChimp now allows customers to create and run Facebook advertisements right within MailChimp itself.
A cheat sheet for the pros and cons of Facebook advertising.
Twitter wants to be the social TV channel and is betting big on live streaming television with its deals with Wimbledon, the NHL, NBA, MLB and, not least of all, the National Football League.
Don’t make the mistake of assuming that because you’re in a B2B industry, you can’t reach your audience through Facebook.
Mary Meeker’s 2016 Internet Trends Report is a treasure trove of data and charts that illustrate where technology and communication trends are heading.
The vast majority of this year’s ‘creative’ efforts were either boring or ridiculous without any entertainment value. Long regarded as the premiere showcase for creativity, advertisers decided to play it safe or tried too hard to be clever with uninspiring results.
A study by Vibrant Media surveyed consumers attitudes toward online content, revealing some seemingly contradictory findings.
LinkedIn, Facebook & now Twitter want you to publish your content directly to their social media platforms. What are the pros and cons of direct social media publishing?
Google’s announcement that it will accept podcast feeds for inclusion in the Google Play Music Store has expanded the podcast audience.